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Cinco cosas que nos ayudarán a trabajar con las máscaras de capa en Adobe Photoshop

Las máscaras de capa son una parte fundamental de Adobe Photoshop. Muchas veces creemos que las dominamos y que somos capaces de aprovechar todo su potencial, pero puede que no sea así. Para descubrir o recordar cómo funcionan enseño cinco posibilidades de las máscaras de capa para agilizar nuestro trabajo a la hora de revelar. …

Answering Quora: How do I sell medical devices to hospitals?

This question gets asked a lot of times on Quora and tends to generate some interestingly varied responses, given the broad scope the topic covers. In this post, we’ll discuss our take on this question by focusing on a specific aspect of selling medical devices: deciding between doing direct selling vs. partnering with distributors. Reference: …

Growth Hacking Tips for Manufacturers’ and Distributors’ Bottom-line

It’s now been seven years since Sean Ellis coined the term “growth hacker”. Since then, growth hacking strategies have propelled many startups to become important players in their industries. As the initial hype around growth hacking is starting to wane, it’s beginning to look as though growth hacking is a thing that every business should …

Lead Management Best Practices: Marketers Should Take into Heart

To keep a business afloat, it is important to focus on generating quality leads. And by quality, we mean leads that will end up making an appointment with a sales representative. Today, most businesses rely on lead generation and appointment setting as the main drivers of revenue. Most of them concentrate their resources on creating …

5 Pieces of Advice for Live Chat That you Can Never Live Without

Since customer satisfaction is everything when it comes to growing your conversion rates, you might as well focus on the very tools that make this possible. And what better tool to get yourself closer towards your audience than  Live Chat. In this day and age where the word “instant” is plastered everywhere, prospects want answers …

5 Lessons From Epic Tech Flops That Will Make You Better At B2B Sales

When tech giants stumble, the entire tech world feels the resulting aftershocks. Sometimes, the tremors can even reach the distant shores of sales and marketing land, giving us not only fodder for the watercooler but also valuable life lessons that can help us become better at what we do. Behind every botched rollout or embarrassing …

Ways Marketers Can Harness the Potential of Voice Recognition

Like many other modern technologies, voice recognition – and the power to use the technology for web searches – has come a long way in a relatively brief period of time. Voice search didn’t hit the scene until 2004, when Google rolled out a half-baked experiment from its labs called “Google Voice.” The convoluted approach …

40 B2B Sales Email Templates for Every Situation [Free PDF]

Email is indispensable in B2B sales. There’s just no substitute for the speed and precision that email brings. That’s why 3 in 4 companies think email provides excellent ROI. But let’s face it, crafting email messages isn’t exactly as exciting as getting on a sales phone call or meeting with a prospect. Emails don’t write …

10 Killer Instagram Marketing Tips for Entrepreneurs

​Instagram​ has become a marketing powerhouse. Around the world, so many people use Instagram every day, and that number just keeps growing. Instagram recently announced on its official blog​ that it has more than 600 million Instagrammers. No matter what business you are in, Instagram has become a must have social media channel to reach …