Las máscaras de capa son una parte fundamental de Adobe Photoshop. Muchas veces creemos que las dominamos y que somos capaces de aprovechar todo su potencial, pero puede que no sea así. Para descubrir o recordar cómo funcionan enseño cinco posibilidades de las máscaras de capa para agilizar nuestro trabajo a la hora de revelar. …
This question gets asked a lot of times on Quora and tends to generate some interestingly varied responses, given the broad scope the topic covers. In this post, we’ll discuss our take on this question by focusing on a specific aspect of selling medical devices: deciding between doing direct selling vs. partnering with distributors. Reference: …
When it comes to marketing, what should be your priority as a business leader? Well, of course, your objectives should revolve around generating a high amount of returns within a certain time frame. For this, you have to rely on content in order to generate more qualified leads to feed your pipeline. But does lead …
It’s now been seven years since Sean Ellis coined the term “growth hacker”. Since then, growth hacking strategies have propelled many startups to become important players in their industries. As the initial hype around growth hacking is starting to wane, it’s beginning to look as though growth hacking is a thing that every business should …
To keep a business afloat, it is important to focus on generating quality leads. And by quality, we mean leads that will end up making an appointment with a sales representative. Today, most businesses rely on lead generation and appointment setting as the main drivers of revenue. Most of them concentrate their resources on creating …
Since customer satisfaction is everything when it comes to growing your conversion rates, you might as well focus on the very tools that make this possible. And what better tool to get yourself closer towards your audience than Live Chat. In this day and age where the word “instant” is plastered everywhere, prospects want answers …
When tech giants stumble, the entire tech world feels the resulting aftershocks. Sometimes, the tremors can even reach the distant shores of sales and marketing land, giving us not only fodder for the watercooler but also valuable life lessons that can help us become better at what we do. Behind every botched rollout or embarrassing …
If your web visitors are warm leads, the last thing you want to do is lose them. Similarly, if your visitors are cold leads, you ideally want them to leave with a good impression of your website and your brand so that maybe they will do business with you in the future. It is therefore …
Like many other modern technologies, voice recognition – and the power to use the technology for web searches – has come a long way in a relatively brief period of time. Voice search didn’t hit the scene until 2004, when Google rolled out a half-baked experiment from its labs called “Google Voice.” The convoluted approach …
Email is indispensable in B2B sales. There’s just no substitute for the speed and precision that email brings. That’s why 3 in 4 companies think email provides excellent ROI. But let’s face it, crafting email messages isn’t exactly as exciting as getting on a sales phone call or meeting with a prospect. Emails don’t write …
Email marketing is still one of the best channels for companies to engage their audience. In terms of acquiring high quality leads, emails can bring much needed boost to the pipeline. For this to work, though, marketers must take several key factors into account. You can say right off the bat that quality content is …
Independence Day happens to fall on a Tuesday this year. For many, that means a long four-day weekend of barbecues, parades, and fireworks. But as you sit back and celebrate the nation’s 241st birthday, it’s also a perfect time to take a step back and reflect on things holding down your marketing and sales performance. …
Instagram has become a marketing powerhouse. Around the world, so many people use Instagram every day, and that number just keeps growing. Instagram recently announced on its official blog that it has more than 600 million Instagrammers. No matter what business you are in, Instagram has become a must have social media channel to reach …
